Every small shop, on one phone.

NOW gives India's kirana, grocery, retail and salon shops billing, stock and udhaar on a phone. Then it connects those shops to the customers around them.

See the productsFor investors
Shop packs the orderRider picks upCustomer gets it

Four products, one backend

Each product is its own website or app, so each person sees only what they need. They share one database and one set of rules.

Built

NOW POS

Billing, stock, udhaar, returns, GST invoices, barcode scanning, printing, and reports with week-on-week comparison. Works in English and Tamil (Tamil text pending native review).

Open the shop app
Built

NOW Store

Where customers order from approved nearby shops. Cash on delivery, live order tracking, a 4-digit code at the door.

Open NOW Store
Built

NOW Delivery

For riders. See ready orders within 5 km, pick up with a shop code, deliver with the customer's code. Address is shown only after pickup.

Open NOW Delivery
Built

Help and complaints

Shops, customers and riders raise a complaint, get a ticket number, and track it. Every ticket has a 48-hour acknowledge and 30-day resolve target.

Open Help

How an order moves

Customers only ever use NOW Store. Everything else happens behind it.

Customer orders in NOW StorePicks an approved shop, adds items, pays cash on delivery.
Shop sees it in NOW POSAccepts it. Stock is reduced at that moment, and put back if the order is cancelled.
Shop packs and marks readyA pickup code is created for the rider.
Rider claims it in NOW DeliveryPicks up with the shop's code, then sees the address.
Customer gives the delivery codeOrder closes. Any problem goes to Help and complaints.
NOW team watches everything in AdminApproves shops, manages riders, handles complaints.

Where we honestly are

Built and tested in software is not the same as proven in the market. This table keeps those apart.

AreaState
Shop app, store, rider, admin, complaintsBuilt and deployed. Covered by automated tests and browser tests.
Real phones, cameras, printers, GPSNot yet tested on real devices at scale.
Paying customers, live shops, real ordersNo pilot yet. We do not claim any traction.
Online payment for NOW StoreNot built. Orders are cash on delivery for now.
Tax and marketplace rules (GST, TCS)Needs a chartered accountant before launching paid orders.
Customer accounts, ratings, refunds, rider payoutsPlanned, not built.

How NOW earns

Two revenue lines, at very different stages of proof.

Priced today

Shop software

₹599 one-time for the shop app, after a ₹3 seven-day trial. Low price, no monthly bill, built for shops that distrust subscriptions.

To be tested

Marketplace commission

A share of each NOW Store order. Our planning assumption is 5% of order value. That is an assumption, not market research, and delivery costs may need more than 5% to break even.

The ninety-day pilot plan in our NOW Store report exists to measure real commission, delivery cost and repeat orders before we scale.

What comes next

In this order, because each step depends on the one before.

Pilot in one small areaA few partner shops and a few riders. Measure order volume, delivery cost and complaints.
Online payment and refundsRazorpay for NOW Store, with a clear refund trail.
Customer accounts, ratings, rider earningsReplace code-and-mobile lookup with sign-in. Add payouts.
Supplier orders, udhaar reminders, staff rolesDeeper tools for the shop owner.
Native Android appsAfter the web apps are proven, mainly for background rider tracking.

For investors

The founder fills these in before sharing. Nothing below has been invented for you.

ItemDetail
Founder and teamAdd names, roles, background
Traction (shops, orders, revenue)Add real numbers after the pilot, or write "pre-launch"
Funding sought and use of fundsAdd amount and split
Company registrationAdd entity name and CIN or LLPIN
ContactAdd email and phone